As a business owner you’ve worked hard to brand yourself and create a website. You’ve added all the bells and whistles you desired.  Now what? Now that your website is up and running you’re looking to focus on providing your customers with kick-butt customer service.  But where are your customers?

Here is your answer….Social SEO!!

SEO stands for “Search Engine Optimization”.  As scary as the term sounds, it simply means using techniques to help increase the findability of your website online.

We use several techniques and work some magical secrets (they really are, don’t roll your eyes) to move you from a remote page 100 on Google to the top page of the pack!  Now, don’t you think this would help to bring some customers in the door?  We think so!

So why do we call what we do “Social SEO”?  We added the “Social” in front because that is the part lots of businesses have either forgotten about or don’t think they have time to maintain.  Social Media….what can we say about it?  It is Free, Fun and Fantastic!  Also, recently it became very important in your SEO rankings so listen to this!  The major search engines, such as Google and Bing, are now using Social Media sites like Twitter, YouTube, and Facebook to help determine which websites and information sources are the most relevant and reliable!

Here’s 3 tips to get you started:

1. Make SEO part of your website design process and not an afterthought
2. Content is King – make sure your website content is relevant and fresh
3. Look to the competition – if your competitors are ranking well, they must be doing something right

So hop on the bandwagon people and increase your Findability!

Remember the days when investigating a purchase meant picking up your local yellow pages?  Well, my friends, those days are long gone!

Enter the Age of Social Shopping

Plenty of research exists on the shopping habits of consumers and most have come to the same conclusion: the “New Consumer” investigates their purchases for Products or Services online prior to conducting a transaction.  They Google, Bing, Tweet (and many other acts of Social Media investigation) to find what they are looking for.  Then, they ask their Social Media networks for their ideas and opinions.

Never before have people had so many options to choose from and so many places from which to gather word of mouth “yays and nays” on products and services.  People are going mobile, online and to social media to access a powerful network of people who can make or break your sale.

What’s a Business to do?

Ensure you communicate a consistent message and brand on various consumer touch points, such as your website, Twitter Account and Facebook Fanpage.

Consumers are also looking to social networks for deals.  So provide relevant deals/coupons or offers on each of the media channels you choose.  If you offer the deals (along with the possibility for product/service reviews) right on your website, people never have to leave and can simply complete the entire process on your site.

So what does this mean for you and your business?  It means you have to be Findable and brand yourself on as many social media outlets as possible!  Ensure you communicate the same messages on each of the outlets you choose.  Also, make sure your SEO is up to date so people can find you…in the Age of Social Media, if you are not Findable, you are not shoppable!

8 Months is a Long Time!

In 8 months one can lose 50 pounds, a baby can learn to sit up and crawl or take a hiatus from blogging and focus on your business…that’s what we did! Over these last 8 months (since our last blog post), we worked with a few clients, met some great people and learned a lot about how the search industry is changing. Most importantly we went back to the white board on what “findability” means and who Findability Solutions, Inc. is trying to help.

Over the weeks to come we’ll be blogging on topics in line with Findability Solutions’ new direction. Social Media tools like Twitter and Facebook, are and will continue to play a huge role in a website’s ranking on Google, Bing, and Yahoo. We will be offering tips and insight as well as breaking news in the industry to our followers.

We hope you subscribe and continue reading as we publish on a more regular basis.

Cheers!
the team @ Findability Solutions, Inc.