Search Engine Optimization
We offer the following services to meet the needs of your findability campaign:
Keyword Discovery and Deployment
Keywords and phrases are the single most important ingredient to any successful findability campaign. Keywords are the search terms entered into a search engine's search box. These can range from single word entries to several "like" words constructing a phrase. At Findability Solutions, Inc., we help you sprinkle just the right amount of keywords that best describe your niche, in all the right places.
On-Page Optimization
There are several web design strategies that can be used to optimize your findability. Often overlooked, we can help you integrate these into your existing site.
Inbound Link Building
Search engines rank websites on several different criteria. The number of external references your website has helps the search engine establish relevance for a specific keyword or phrase. Having external references from the wrong type of site can actually hurt your ranking. That's why most clients leave the link building to us!
Local Search Optimization
For clients choosing to target a specific area or location. There are several strategies we've developed to help your site rank well in those areas.
Website Analytics
Here's where it gets interesting. Have you ever wondered how many visitors your site had on a particular day? Which keywords and/or search engine helped to drive traffic to your site? How long a visitor stayed on one page versus another? These questions and more can be answered using simple site analytics tools.
* At Findability Solutions, Inc., we recommend Google Analytics for site metrics.
Enhanced Search Engine Results Page (SERP)
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Why settle for the same old search engine result listing when you can visually separate yourself from the competition. Through enhancements such as Yahoo's SearchMonkey platform, your search result listing can offer searchers a window into your site content by displaying anything from product details and photos to content embedded deep within your site. |
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